Roasted on Aug 10, 2026 from IN

navan.com

https://navan.com/

5.2 /10

😬 Needs Work

Conversion

9.5 /10

🔍 SEO

1 issues found

3.1 /10

🚀 Performance

4.5s load time

8.3 /10

🎬 Video

6 detected

7.0 /10

♿ Accessibility

WCAG checks

💻

SaaS Benchmark ↓ Below Average

Your score of 5.2/10 is 1.2 points below the SaaS average of 6.4/10. The quick wins below can help close the gap.

Your Score

5.2/10

SaaS Avg

6.4/10

202 pages analyzed

Tweet Score 🔥 Roast Another

Conversion Breakdown

AI analysis of each conversion factor — tap any category to learn more

🦸

Hero Section ▶

Is your headline clear, benefit-driven, and immediately compelling?

4/10

What this measures

The first thing visitors see — your headline, subheadline, and hero image. It must communicate your value in under 5 seconds or visitors bounce.

🔴 Problem found

The hero section is not very effective in grabbing the user's attention. The headline "Business travel & expense management. Solved." is not very compelling, and the image of a man and woman walking i

💡 Recommendation

Use a more attention-grabbing headline and image that showcases the benefits of using Navan's service.

🎯

Call to Action ▶

Are your buttons visible, urgent, and impossible to miss?

6/10

What this measures

Your conversion buttons and links. Great CTAs are visually distinct, use action-oriented copy, and create urgency. This is where visitors become customers.

🔴 Problem found

The CTA button "Get started" is clear and prominent, but it's not very compelling. It doesn't tell the user what they can expect to happen when they click on it.

💡 Recommendation

Use a more descriptive CTA button that tells the user what they can expect to happen when they click on it, such as "Start your free trial" or "Sign up now".

🛡️

Trust Signals ▶

Do visitors have enough proof to believe your claims?

5/10

What this measures

Testimonials, logos, reviews, security badges, and social proof. These reduce buying anxiety and convince visitors you can deliver on your promises.

🔴 Problem found

The trust section is not very effective in building trust with the user. There are no customer testimonials or reviews displayed on the page.

💡 Recommendation

Add customer testimonials or reviews to the trust section to build trust with the user.

✍️

Copywriting ▶

Does your text persuade, or just fill space?

6/10

What this measures

The quality of your written content — clarity, persuasion, benefit focus, and scannability. Good copy speaks to the reader's pain points and desires.

🔴 Problem found

The copy on the page is clear and concise, but it's not very engaging. It doesn't tell the user why they should choose Navan's service over other options.

💡 Recommendation

Use more engaging copy that tells the user why they should choose Navan's service over other options.

🎨

Visual Design ▶

Does the layout guide the eye and support your message?

5/10

What this measures

Layout, visual hierarchy, whitespace, color, and typography. Good design directs attention to what matters and makes the page feel professional and trustworthy.

🔴 Problem found

The design of the page is clean and professional, but it's not very visually appealing. The use of a lot of white space makes the page feel empty and uninviting.

💡 Recommendation

Use more visual elements such as images, icons, and graphics to make the page more visually appealing.

💡

Quick Wins

Tap any item to learn why it matters

Add customer testimonials or reviews to the trust section ▶

Why this matters

Social proof reduces buying anxiety. Even one testimonial or a row of client logos can increase conversion rates by 15-30%.

Use a more attention-grabbing headline and image in the hero section ▶

Why this matters

Your headline has about 5 seconds to hook visitors. Lead with the benefit, not the feature. Make it specific and outcome-focused.

Use a more descriptive CTA button that tells the user what they can expect to happen when they click on it ▶

Why this matters

A clear, prominent CTA is the single biggest driver of conversions. Use contrasting colors, action verbs ("Get started", "Try free"), and place it above the fold.

9.5 /10

SEO Health

How well your page is optimized for search engines. This score measures title tags, meta descriptions, heading structure, image alt text, and more.

SEO Checks

▶ Page Title

good

Navan: The #1 Corporate Travel Management Platform

50 characters

✓ Looking good

Your title is well-optimized. It's within the ideal 50-60 character range and will display properly in search results.

▶ Meta Description

long

Streamline your corporate travel management and expense processes in one app. Save time, gain efficiency, and reduce costs with this powerful, all-in-one solution.

163 characters

💡 Recommendation

At 163 chars, your description will be cut off in search results. Trim it to 120-160 chars and front-load the most compelling info.

▶ H1 Heading

good

Business travel & expense management. Solved.

Found

✓ Looking good

Your page has a proper H1 tag. Make sure it contains your primary keyword and clearly describes the page topic.

H2 Headings

Good heading structure helps SEO and readability.

Imgs w/o Alt

All images have alt text — great for SEO and accessibility.

📡

Cloudflare Radar

Global DNS traffic data

Domain Popularity

20000

▶

Domain popularity is based on Cloudflare's global DNS resolver data. Higher popularity means more organic visitors are finding your site through direct navigation or bookmarks.

Traffic by Country

57%

11%

3.1 /10

Performance

How fast your page loads and becomes interactive. Slow pages lose visitors — 53% of mobile users leave if a page takes over 3 seconds to load.

Core Web Vitals

▶ Time to First Byte (TTFB)

707ms

Slow server response. This delays everything else. Look into server caching, CDN distribution, database query optimization, or better hosting.

▶ First Contentful Paint (FCP)

2.2s

Content takes a moment to appear. Try inlining critical CSS, deferring non-essential scripts, and optimizing web fonts.

▶ Page Load Time

4.5s

Slow page load hurts conversions. Every extra second costs ~7% in conversions. Audit your assets — compress images, lazy-load, use code splitting.

Page Weight

171

Requests

Too many HTTP requests slow down your page. Combine files, use sprites, and lazy-load non-critical resources.

📜 Scripts74 files (1135KB)

🎨 Stylesheets8 files (143KB)

🖼 Images78 files (764KB)

🔤 Fonts1 files (48KB)

▶ ⚠ Slow load time (> 3s)

💡 How to fix

Address this issue to improve page load speed and user experience.

▶ ⚠ FCP needs improvement (> 1.8s)

💡 How to fix

Address this issue to improve page load speed and user experience.

▶ ⚠ Server response could be faster (TTFB > 400ms)

💡 How to fix

Address this issue to improve page load speed and user experience.

▶ ⚠ Too many requests (171)

💡 How to fix

Address this issue to improve page load speed and user experience.

8.3 /10

Video Analysis

6 videos detected.

Muted autoplay detected

Conversion

90/100

Performance

86/100

Accessibility

70/100

Conversion Findings

6 videos/embeds on the page — risk of competing with the primary CTA.

Performance Findings

Video preload="auto" forces early download — prefer metadata/none for non-critical clips.

Multiple videos increase bandwidth — lazy-load below-the-fold media.

Accessibility Findings

Add captions/subtitles tracks for spoken video content.

Recommendations

Provide captions via <track kind="captions"> or the embed provider’s caption settings.

Lazy-load non-hero videos; keep one intentional hero clip max.

AI Predicted Attention Heatmap

Where users are most likely to look

📱 Fold Line

ATTENTION:

High

Medium

Low

👁️

Attention Summary

Hotspots Detected 5

Above Fold 60%

🎯

Click Predictions

Primary CTA

70%

Navigation

40%

Secondary link

25%

7.0 /10

Accessibility

How usable your page is for people with disabilities. Good accessibility also improves SEO and helps all users navigate your site more easily.

Good — minor improvements possible

Accessibility Checks

▶ Images without alt text

Alt text describes images for screen readers and search engines.

✓ Looking good

All images have alt text. Screen readers can describe every image to visually impaired users.

▶ Links without text

Links need descriptive text so users know where they lead.

✓ Looking good

All links have descriptive text. Users can understand each link's purpose.

▶ Missing form labels

Form inputs need labels so users know what to enter.

✓ Looking good

All form inputs have proper labels.

▶ Has skip link

Skip links let keyboard users jump past navigation to main content.

💡 Recommendation

Add a "Skip to content" link as the first focusable element. It helps keyboard-only users navigate efficiently.

▶ Has lang attribute

The lang attribute tells browsers and screen readers what language your content is in.

💡 Recommendation

Add lang="en" (or your language) to the tag. This helps screen readers pronounce content correctly.

▶ ARIA roles

ARIA roles define the purpose of page sections for assistive technology.

✓ Looking good

No ARIA roles detected. Consider adding landmark roles (navigation, main, banner) to help screen readers.

🔥

Landing Page Roast

navan.com · Aug 10, 2026

5.2 /10

😬 Concerning

Sentence:

📊

Detailed Breakdown

Tap any category for details and advice

🦸

Hero Section ▶

4/10

What this measures

The first thing visitors see — your headline, subheadline, and hero image. It must communicate your value in under 5 seconds or visitors bounce.

🔴 Problem

💡 Recommendation

Use a more attention-grabbing headline and image that showcases the benefits of using Navan's service.

🎯

Call to Action ▶

6/10

What this measures

Your conversion buttons and links. Great CTAs are visually distinct, use action-oriented copy, and create urgency. This is where visitors become customers.

🔴 Problem

The CTA button "Get started" is clear and prominent, but it's not very compelling. It doesn't tell the user what they can expect to happen when they click on it.

💡 Recommendation

Use a more descriptive CTA button that tells the user what they can expect to happen when they click on it, such as "Start your free trial" or "Sign up now".

🛡️

Trust Signals ▶

5/10

What this measures

Testimonials, logos, reviews, security badges, and social proof. These reduce buying anxiety and convince visitors you can deliver on your promises.

🔴 Problem

The trust section is not very effective in building trust with the user. There are no customer testimonials or reviews displayed on the page.

💡 Recommendation

Add customer testimonials or reviews to the trust section to build trust with the user.

✍️

Copywriting ▶

6/10

What this measures

The quality of your written content — clarity, persuasion, benefit focus, and scannability. Good copy speaks to the reader's pain points and desires.

🔴 Problem

The copy on the page is clear and concise, but it's not very engaging. It doesn't tell the user why they should choose Navan's service over other options.

💡 Recommendation

Use more engaging copy that tells the user why they should choose Navan's service over other options.

🎨

Visual Design ▶

5/10

What this measures

Layout, visual hierarchy, whitespace, color, and typography. Good design directs attention to what matters and makes the page feel professional and trustworthy.

🔴 Problem

The design of the page is clean and professional, but it's not very visually appealing. The use of a lot of white space makes the page feel empty and uninviting.

💡 Recommendation

Use more visual elements such as images, icons, and graphics to make the page more visually appealing.

⚡

Quick Wins

Tap any item to learn why it matters

Add customer testimonials or reviews to the trust section ▶

Why this matters

Social proof reduces buying anxiety. Even one testimonial or a row of client logos can increase conversion rates by 15-30%.

Use a more attention-grabbing headline and image in the hero section ▶

Why this matters

Your headline has about 5 seconds to hook visitors. Lead with the benefit, not the feature.

Use a more descriptive CTA button that tells the user what they can expect to happen when they click on it ▶

Why this matters

A clear, prominent CTA is the single biggest driver of conversions. Use contrasting colors, action verbs, and place it above the fold.

🦸

Hero

🎯

Call

🛡️

Trust

✍️

Copywriting

🎨

Visual

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