Roasted on Feb 24, 2026 from US

whatdotheymake.com

https://whatdotheymake.com

4 /10

😬 Needs Work

Conversion

8.5 /10

🔍 SEO

2 issues found

9.0 /10

🚀 Performance

2.8s load time

8.5 /10

♿ Accessibility

WCAG checks

🌐

All Industries Benchmark ↓ Below Average

Your score of 4/10 is 2.1 points below the All Industries average of 6.1/10. The quick wins below can help close the gap.

Your Score

4/10

All Industries Avg

6.1/10

321 pages analyzed

Tweet Score 🔥 Roast Another

Conversion Breakdown

AI analysis of each conversion factor — tap any category to learn more

🦸

Hero Section ▶

Is your headline clear, benefit-driven, and immediately compelling?

3/10

What this measures

The first thing visitors see — your headline, subheadline, and hero image. It must communicate your value in under 5 seconds or visitors bounce.

🔴 Problem found

The design is plain and lacks visual appeal.

💡 Recommendation

Add visual elements, such as images or icons, to break up the text and make the page more engaging.

🎯

Call to Action ▶

Are your buttons visible, urgent, and impossible to miss?

2/10

What this measures

Your conversion buttons and links. Great CTAs are visually distinct, use action-oriented copy, and create urgency. This is where visitors become customers.

🔴 Problem found

The call-to-action (CTA) button is not prominent enough and does not stand out from the rest of the content.

💡 Recommendation

Make the CTA button more prominent by increasing its size, color contrast, and using action-oriented language.

🛡️

Trust Signals ▶

Do visitors have enough proof to believe your claims?

5/10

What this measures

Testimonials, logos, reviews, security badges, and social proof. These reduce buying anxiety and convince visitors you can deliver on your promises.

🔴 Problem found

There is no visible trust badge or social proof to establish credibility.

💡 Recommendation

Add a trust badge, such as a security seal or industry certification, to the top of the page.

✍️

Copywriting ▶

Does your text persuade, or just fill space?

4/10

What this measures

The quality of your written content — clarity, persuasion, benefit focus, and scannability. Good copy speaks to the reader's pain points and desires.

🔴 Problem found

The copy is unclear and lacks a clear value proposition.

💡 Recommendation

Rewrite the copy to focus on the benefits of the service and how it solves the user's problem.

🎨

Visual Design ▶

Does the layout guide the eye and support your message?

5/10

What this measures

Layout, visual hierarchy, whitespace, color, and typography. Good design directs attention to what matters and makes the page feel professional and trustworthy.

💡

Quick Wins

Tap any item to learn why it matters

Simplify the Hero Section: Remove unnecessary text and focus on a clear headline and value proposition. ▶

Why this matters

Your headline has about 5 seconds to hook visitors. Lead with the benefit, not the feature. Make it specific and outcome-focused.

Make the CTA Button Prominent: Increase the size and color contrast of the CTA button to make it stand out. ▶

Why this matters

A clear, prominent CTA is the single biggest driver of conversions. Use contrasting colors, action verbs ("Get started", "Try free"), and place it above the fold.

Add Visual Elements: Add images or icons to break up the text and make the page more engaging. ▶

Why this matters

Clear, scannable copy converts better than clever copy. Use short paragraphs, bullet points, and focus on what the reader gets — not what you do.

8.5 /10

SEO Health

How well your page is optimized for search engines. This score measures title tags, meta descriptions, heading structure, image alt text, and more.

SEO Checks

▶ Page Title

short

What Do They Make? 💸

21 characters

💡 Recommendation

Your title is only 21 chars — you're leaving SEO value on the table. Aim for 50-60 chars with your target keyword.

▶ Meta Description

short

Anonymous salary sharing. No accounts. No logs. No BS. Just spill the tea. ☕

76 characters

💡 Recommendation

At 76 chars, your description is short. Expand it to 120-160 chars — include your value prop and a call to action.

▶ H1 Heading

good

What Do They Actually Make?

Found

✓ Looking good

Your page has a proper H1 tag. Make sure it contains your primary keyword and clearly describes the page topic.

H2 Headings

Consider adding more subheadings. They help both readers and search engines navigate your content.

Imgs w/o Alt

All images have alt text — great for SEO and accessibility.

📡

Cloudflare Radar

Global DNS traffic data

Domain Popularity

Unknown

▶

Domain popularity is based on Cloudflare's global DNS resolver data. Higher popularity means more organic visitors are finding your site through direct navigation or bookmarks.

9.0 /10

Performance

How fast your page loads and becomes interactive. Slow pages lose visitors — 53% of mobile users leave if a page takes over 3 seconds to load.

Core Web Vitals

▶ Time to First Byte (TTFB)

653ms

Slow server response. This delays everything else. Look into server caching, CDN distribution, database query optimization, or better hosting.

▶ First Contentful Paint (FCP)

1.3s

Users see content quickly. This keeps them engaged rather than bouncing.

▶ Page Load Time

2.8s

Page load is acceptable but could be faster. Compress images, minify JS/CSS, and remove unused code.

Page Weight

Requests

Good request count — fewer requests mean faster page loads.

📜 Scripts9 files (102KB)

🎨 Stylesheets6 files (11KB)

🖼 Images2 files (274KB)

🔤 Fonts0 files (0KB)

▶ ⚠ Could be faster (> 2s)

💡 How to fix

Address this issue to improve page load speed and user experience.

▶ ⚠ Server response could be faster (TTFB > 400ms)

💡 How to fix

Address this issue to improve page load speed and user experience.

AI Predicted Attention Heatmap

Where users are most likely to look

📱 Fold Line

ATTENTION:

High

Medium

Low

👁️

Attention Summary

Hotspots Detected 5

Above Fold 60%

🎯

Click Predictions

Primary CTA

70%

Navigation

40%

Secondary link

25%

8.5 /10

Accessibility

How usable your page is for people with disabilities. Good accessibility also improves SEO and helps all users navigate your site more easily.

Good — minor improvements possible

Accessibility Checks

▶ Images without alt text

Alt text describes images for screen readers and search engines.

✓ Looking good

All images have alt text. Screen readers can describe every image to visually impaired users.

▶ Links without text

Links need descriptive text so users know where they lead.

✓ Looking good

All links have descriptive text. Users can understand each link's purpose.

▶ Missing form labels

Form inputs need labels so users know what to enter.

✓ Looking good

All form inputs have proper labels.

▶ Has skip link

Skip links let keyboard users jump past navigation to main content.

💡 Recommendation

Add a "Skip to content" link as the first focusable element. It helps keyboard-only users navigate efficiently.

▶ Has lang attribute

The lang attribute tells browsers and screen readers what language your content is in.

💡 Recommendation

Add lang="en" (or your language) to the tag. This helps screen readers pronounce content correctly.

▶ ARIA roles

ARIA roles define the purpose of page sections for assistive technology.

✓ Looking good

No ARIA roles detected. Consider adding landmark roles (navigation, main, banner) to help screen readers.

🔥

Landing Page Roast

whatdotheymake.com · Feb 24, 2026

4 /10

😬 Concerning

This landing page is not effective in converting visitors into customers due to its unclear hero section, unprominent CTA button, lack of trust badges, unclear copy, and plain design. To improve conversion rates, the page needs to be simplified, made more visually appealing, and focused on providing a clear value proposition.

📊

Detailed Breakdown

Tap any category for details and advice

🦸

Hero Section ▶

3/10

What this measures

The first thing visitors see — your headline, subheadline, and hero image. It must communicate your value in under 5 seconds or visitors bounce.

🔴 Problem

The design is plain and lacks visual appeal.

💡 Recommendation

Add visual elements, such as images or icons, to break up the text and make the page more engaging.

🎯

Call to Action ▶

2/10

What this measures

Your conversion buttons and links. Great CTAs are visually distinct, use action-oriented copy, and create urgency. This is where visitors become customers.

🔴 Problem

The call-to-action (CTA) button is not prominent enough and does not stand out from the rest of the content.

💡 Recommendation

Make the CTA button more prominent by increasing its size, color contrast, and using action-oriented language.

🛡️

Trust Signals ▶

5/10

What this measures

Testimonials, logos, reviews, security badges, and social proof. These reduce buying anxiety and convince visitors you can deliver on your promises.

🔴 Problem

There is no visible trust badge or social proof to establish credibility.

💡 Recommendation

Add a trust badge, such as a security seal or industry certification, to the top of the page.

✍️

Copywriting ▶

4/10

What this measures

The quality of your written content — clarity, persuasion, benefit focus, and scannability. Good copy speaks to the reader's pain points and desires.

🔴 Problem

The copy is unclear and lacks a clear value proposition.

💡 Recommendation

Rewrite the copy to focus on the benefits of the service and how it solves the user's problem.

🎨

Visual Design ▶

5/10

What this measures

Layout, visual hierarchy, whitespace, color, and typography. Good design directs attention to what matters and makes the page feel professional and trustworthy.

⚡

Quick Wins

Tap any item to learn why it matters

Simplify the Hero Section: Remove unnecessary text and focus on a clear headline and value proposition. ▶

Why this matters

Your headline has about 5 seconds to hook visitors. Lead with the benefit, not the feature.

Make the CTA Button Prominent: Increase the size and color contrast of the CTA button to make it stand out. ▶

Why this matters

A clear, prominent CTA is the single biggest driver of conversions. Use contrasting colors, action verbs, and place it above the fold.

Add Visual Elements: Add images or icons to break up the text and make the page more engaging. ▶

Why this matters

Clear, scannable copy converts better than clever copy. Use short paragraphs and focus on what the reader gets.

🦸

Hero

🎯

Call

🛡️

Trust

✍️

Copywriting

🎨

Visual

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